In 2002, Norway was relegated in the Eurovision song contest and Lucy Bradley came to Dubai. She was originally meant to go on a horse riding trek across Norway that year, but perhaps her fear of coming across roaming bands of ‘nul point’ Nordic folk singers somehow diverter her course the 5,200 kilometers to Dubai, where she has been living happily ever since.

Here, the one thing she has been riding is a wave of success and is the proud owner of Plug Communications, which she helped to found 9 years ago.

While Plug’s office in Al Barsha could do with some window blinds, Lucy is quite happy for everyone to see her very nice clients who always arrive on time rather than incur her wrath (Lucy’s dislike of lateness is as intense as her liking for good manners, which by the way, always entails making cups of tea for her clients).

Lucy started Micropolis in 2015, to help people understand the importance of supporting small businesses. She believes life is all about growing and is keen to support businesses in the community, which need nurturing as much as the herbs she grows on her balcony. She is passionate about watching things thrive, like the many businesses she comes across, and the fruit of her and husband David’s loins, their son Rafe Stirling, who Lucy suspects will probably grow up to be as quirky as she, with the same dislike of tardiness and Nordic folk singers. Oh, and plastic bags – don’t get her started on those!