Jon Richards is co-founder and CEO of yallacompare, the Middle East’s leading comparison site. The company’s success is down, in no small part, to the technological innovation that Richards has driven with his insistence on working with the region’s top IT talent. As a result, he and the company have disrupted insurance distribution in the Middle East, and continue to drive innovations in the insurance and finance spaces. An entrepreneur from an early age, Richards is a master of digital marketing and is a keen follower of financial technology developments.