Gideon is currently working as Head Customer Experience at Dubai Airports where he is heading the team responsible for new customer product development and customer research. Using new research methods to get "under the skin" of customers and their behavior, generating new insights to start innovation. Big emphasis on development and design of new products and services working closely with designers, architects and brands to create the best future customer experience at Dubai Airports.

Before arriving in Dubai in 2016 Gideon worked at Amsterdam Airport Schiphol where he was responsible for the commercial development of the terminal and introduced a lot of new leisure ventures.